We are industry leaders with deep healthcare management, clinical, information technology, communications, software, digital design, and web platform development expertise. Our focus is a human-centered approach to value-based care, through user-friendly design and highly usable interface solutions. We believe in smart solutions to complex problems and will guide your organization to an approach that works for you.

Our leadership team has experience in building successful companies and delivering significant enterprise value for investors. We are looking for highly motivated, creative individuals with a background in healthcare technology to join us in developing solutions for the next generation of value-based care. If this is you, contact us.


Dennis O'Donnell

Chief executive Officer

Dennis’ experience as a physical therapist ignited his passion for patient-centered, evidence-based care and influenced his career path as he assumed middle management and executive leadership roles in large health systems, like Presence Health. In 2015, he founded popHealth Strategies, an executive consulting firm. He brings deep knowledge and expertise in bundled payment and population health strategies.


Chester Hartin


Chet holds a Masters Degree in Computer Science from DePaul university. Prior to PinpointCare, he worked for several companies including CBS and Real Capital Analytics - where he worked on several large scale APIs, high trafficked websites, and big data projects. When he isn't glued to a computer screen, he spends time playing music, learning Spanish, and reading.  

DSCF1163 (2).JPG

Ashley Heestand

Client Services, Marketing

Ashley has a BA in English and French from Denison University and spent a year in the south of France teaching English to high school students. She has worked in research, writing, office management, and education. In her free time, Ashley enjoys running, reading novels, and exploring new cities.


Adam Stanley


Adam’s background includes 15 years of financial planning for small businesses in areas of executive compensation and business planning. Adam holds an MBA from Rockhurst University. Born and raised in Kansas City, Adam is new to the Chicago area and spends his free time Adam enjoys spending time with his dog Albert and exploring the city.




James Zuercher


Prior to joining PinpointCare, James worked for his family's cheese and specialty foods importing company before returning to school to fulfill a post-baccalaureate in Pre-Health studies.  Fascinated with the rapidly changing U.S. healthcare industry, he is always looking to define the deeper trends as to where the market is heading next.



Jerry Johnston


During his 38 years of experience that spans from Madison Avenue to Wall Street to Silicon Valley to Entrepreneur, Jerry has seen all sides of marketing, advertising, strategy and the Internet while working with many of the most admired brands in the world. Currently he is Chairman of PinpointCare and was an early investor, Board member and CEO of the company.

Prior to PinpointCare, Jerry was the CEO of Critical Mass Inc., an Internet consulting and marketing firm. As CEO, Jerry led Critical Mass from a start up in 1998 to a high growth, industry-leading, global digital agency. The company has 800 employees and serves blue chip global brands such as Citibank, AT&T, Nissan, NASA, and HP. Mr. Johnston served as Chairman of the Board of Critical Mass from 2006 to 2014. Omnicom Group Inc., the world’s largest corporate marketing and advertising holding company with $14 Billion in revenue recently completed the purchase of Critical Mass for $140M.

Before building Critical Mass, Jerry was SVP, Corporate Marketing for the 3COM Corporation, where he helped guide the successful launch of the Palm PDA—an entirely new technology and device category. He joined 3COM when it acquired US Robotics, where Mr. Johnston served as SVP, Chief Marketing Officer. Prior to high tech marketing management, he spent several years in financial services serving as SVP of Marketing and Communications at PaineWebber (now UBS) in New York.

Jerry was an Advertising Executive at two major global agencies for 16 years. He was Director of Client Services for the advertising agency giant J. Walter Thompson for 10 years, managing major clients such as Motorola, Nortel, McDonnell Douglas and Kraft. He started his run on Madison Avenue at Young & Rubicam, working with Johnson & Johnson, PepsiCo and General Foods.

Jerry holds a Masters degree in Advertising from Northwestern University. He serves on the Boards of PinpointCare, Clippn, Carbon Green LLC, and the Daniel Murphy Scholarship Fund.


Tracey Powell


An entrepreneur and innovator in the fields of healthcare and telecommunication, Tracey founded PinpointCare (formerly DTCMD) in October, 2009. Prior to PinpointCare, Powell launched Healthplace.net, a patient-centered medical home, and Home Access Health Corporation (HAHC), offering the only FDA-approved at-home tests for Hepatitis C and HIV. Mr. Powell's work with HAHC included significant advancements in finger stick blood testing, for which he currently holds the patent. Additionally, Powell spearheaded commercialization of an integrated, in-house CLIA/CAP certified laboratory and medical center. He has also conducted numerous clinical studies and patient screening programs for multiple pharma companies, led a partnership with American Diabetes Association to create national awareness via physician office initiative, and directed outreach settings for patient control and screening of diabetes and cardiometabolic disease.

Prior to Powell's healthcare experience, he founded the startup TelCorp in 1980, selling computerized telephone systems to small and medium-sized businesses. By 1985, TelCorp had grown into a $10 million business. Powell sold partial TelCorp assets to VMX, an early leader in the voice messaging industry. A few years later, TelCorp spawned two spinoff companies, Mutare, Inc. and 2Confer. 2Confer was later acquired by Wire One in 1989. Mutare, profitable since inception, remains a leading developer of unified messaging and speech-to-text technologies. Today, Powell acts as non-executive chairman.

Powell holds a Bachelors degree in business and marketing from Western Illinois University.